Our thoughtfully designed apparel pairs names with their authentic meanings and carefully chosen descriptors – celebrating the real stories behind the names, not the boxes society tries to put us in.
Through Our Collections – What's Her Name, What's His Name, and What's Their Name – we honour the diversity of human experience, backing causes that help people write new chapters when they need it most.
This isn't fast fashion – it's slow, purposeful creation. Our premium cotton garments are built to last through countless washes and years of wear – proper quality that stands the test of time, just like the stories they carry. No cutting corners or throwaway culture here.
10% of proceeds support community organisations doing the hard yards, with different groups getting a fair go as we spread the impact where it matters.
Every name carries weight. Some belong to those who've shaped our collective story, others to the people who've shaped just ours. But each one matters, rising above the labels and categories to remind us of what's real.
